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Nissan and Datsun Announces Price Hike Across the Range From January 2020

Nissan and Datsun Announces Price Hike Across the Range From January 2020

Snapshot: Nissan and Datsun India will raise prices in January, citing rising input costs and adverse market conditions. They have not revealed the price increase extent.

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  • Nissan and Datsun India will raise prices across the range.

  • Has not revealed the extent of the price increase.

  • It is currently offering big discounts as part of the ‘Red Weekends’ campaign.

  • It is the lowest-selling brand in the Indian market today.

Nissan has announced that it will increase prices across the range from January 2020. However, it has not announced how much the price increase will be. Manufacturers traditionally hike prices in January, and this does not seem out of the ordinary for Nissan.

Nissan is currently conducting the ‘Red Weekends’ campaign, which hopes to drum up more sales for both the Nissan and Datsun brands. For example, the Nissan Kicks is available with Rs 40,000 off, an exchange bonus of Rs 40,000, and a corporate discount of Rs 10,000, which brings the total to Rs 90,000. There are also instant vouchers being handed out as part of the campaign. 

Nissan is currently the least successful of all manufacturers in the Indian market, having dispatched a total of 350 vehicles in November 2019.

The Datsun brand, part of the Nissan umbrella, had sales of 1105 units in November but its sales are also not growing. There have been rumors of Nissan shutting down the Datsun brand as it hasn’t been performing as expected at all – and Nissan itself might exit the Indian market. It has already announced that the new Micra will not be making it here.

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