Nissan India has announced an unique collaboration with 92.7 BIG FM to promote its Sunny sedan. And, as a part of this collaboration, the team of 92.7 BIG FM radio station would celebrate April 2nd 2015 as ‘BIIIIIG Day’, thus throwing light on Nissan Sunny's bet-in-segment interior spaciousness and comfort features. Bollywood diva Sonakshi Sinha, Stand-up comic Cyrus Broacha & Arun Malhotra, Managing Director – NMIPL were present on the launch of this campaign.
A part of this association, Actor Sonakshi Sinha stated, “This is an excellent innovation by 92.7 BIG FM and Nissan and I am happy to be a part of it. It’s amazing how the two brands have stretched out to offer extra to their consumers. I believe that innovation plays a significant part in building a great brand and its lineage, and today we all have witnessed a BIIIIIG step towards that. I look forward to tuning in to 92.7 BIG FM on 2nd April to enjoy music to the fullest”. In addition, Cyrus Broacha would be hosting a special comedy show - 'Space Matters with Cyrus Broacha' - conceptualized by 92.7 BIG FM for this campaign, which will be aired on on 92.7 BIG FM on April 2nd from 7pm to 8pm.
Speaking on the eve of this collaboration, Arun Malhotra, Managing Director – NMIPL said,”The Sunny is our flagship sedan and is the perfect example of innovations at Nissan. The class-leading space and comfort of this car are a testimony to our commitment towards offering value to our customers. To top it off, the Sunny is backed by Nissan’s quality and comes packed with features, technology and fuel efficiency, making it the ideal choice in its segment.” Nissan has decided to not offer any ads on April 2 on 92.7 BIG FM to contribute to the BIIIIIG Day as listeners will get to enjoy extra content, extra music, extra contests, extra prizes, extra entertainment and much more on April 2nd, without any ads.
This innovative campaign would be effective across 10 stations of 92.7 BIG FM network in Mumbai, Delhi, Bengaluru, Chennai, Kolkata, Hyderabad, Guwahati, Ludhiana, Amritsar and Jalandhar reaching out to over 2.5 crore listeners across the country.