It's almost a month since the new year has started and automobile manufacturers are lining up for big launches and major expansion plans. To start the year, Nissan India has inaugurated a new dealership in Mumbai, Maharashtra, increasing their network to 159 dealerships spanning across 113 cities for both the Nissan and Datsun vehicles. The dealership was inaugurated by Guillaume Sicard, President, Nissan India Operations.
The new dealership is called Ritu Nissan and is situated in Bhandup West, Mumbai. Ritu Nissan is built over an area spanning 3000 sq. feet and will showcase the complete Nissan and Datsun portfolio of cars. The dealership is only a sales point and the service will be done in Thane, which is largest service station in Mumbai spread over 22,000 sq. ft. with 18 bays to service the cars.
Speaking on the occasion, Sicard said, “I am delighted to inaugurate the third dealership of Ritu Nissan at this prime location. Together with our dealer partner, we seek to provide our customers with best-in-class products and services, and look forward to a long-standing, successful association. Nissan’s strategy for continued and significant growth in India is underpinned by our commitment to providing customers with a superior ownership experience. This is backed by our continuous expansion of dealership outlets nationwide.”
The Japanese-French alliance is not one of the successful venture in India till now. Nissan currently sells Micra, Sunny, Evalia, Terrano cars in India and Datsun Go and Go+ MPV via the budget brand. Nissan aims to double its reach in India by 2016 with a total of dealership reach of 300 outlets and cover 95% of the population in India.
Manoj Lalwani, Dealer Principal of Ritu Nissansaid,“At Ritu Nissan we will ensure that our customers experience the level of care that exceeds their expectations when they either purchase a new Nissan vehicle or bring their existing vehicle into our dealership for servicing, thereby enhancing overall customer satisfaction, advocacy, loyalty to the Nissan brand.”