Nissan India has inaugurated a new dealership in Muzaffarpur, Bihar. Being named as Goberdhan Nissan, it is the Japanese automaker's second dealership in the state of Bihar. The state-of-the-art Goberdhan Nissan showroom is spread across 4450 sq. ft., while located in Aamgola, which is in the heart of the city. As of now, the company has a dealer network of 220 outlets across 167 cities in India. Goberdhan Nissan has a display area of six cars, while the 10,000 sq. ft. workshop is situated Near DAV School, Malighat.
Speaking at the inauguration of the new dealership, Satinder Singh Bajwa, vice president sales, network and customer relations, Nissan Motor India said, "The automobile market in the East region of India has increased exponentially over the last few years. Nissan will be expanding aggressively in the eastern states and particularly in Bihar to reach customers there and gain a healthy share of this huge potential market." The Japanese automaker aims to have 300 dealerships and service stations across the nation by the end of March 2017. The new outlet will showcase both Nissan and Datsun brands. The company is eyeing to increase its dealership network in Bihar to capture huge potential of the growing economy of the state.
"We are also gearing up to launch our new Datsun redi-GO, which will compete in the entry-level car segment in India. There is significant demand in Bihar for cars in this segment. To tap that desire for our cars, we will grow our dealership base, offer best-in-class products, build strong business fundamentals, and get closer to our customers in the region. Nissan is continuing to expand its dealership footprint and remains on course to meet our target of establishing 300 dealerships across the country by the end of March 2017," Bajwa added. Just so you know, Nissan is all set to launch the Datsun redi-GO next month in India and the bookings have already begun at all the company authorized dealerships at a token amount of Rs. 5000.
On the occasion of the new dealer opening, Saket Kumar, dealer principal, Goberdhan Nissan, said, “We at Goberdhan Nissan are proud to be associated with such a successful global brand. As an authorised dealer of Nissan in Muzaffarpur, Goberdhan Nissan will provide excellent sales and aftersales service to existing and prospective customers in the region. This is our first Nissan dealership in Muzaffarpur and everyone at Goberdhan Nissan is committed to enhancing our customer service and providing an outstanding ownership experience for our customers.” Now, Nissan now has 32 outlets in the Eastern region, while 13 dealerships were launched in the last six months.