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Nissan Motors plans to strengthen its dealership network in India

Snapshot: Nissan Motors plans to increase its dealership network in India

Nissan Motors will increase its network to 350 dealerships in India by the next three years. Along with the metros, expansion also targets Tier II and III cities which will help company to mark its presence in the Indian market. This increase in dealerships, will also help the company to cop up with well established names in the mass market segment, namely Maruti Suzuki and Hyundai.

Mr. Ajay Raghuvanshi, V P Business Management of Nissan Motors India told, "Currently, we have 117 Nissan dealerships across the country. We are aiming to have around 350 dealerships in the next three years.

He also added, "Not only in big cities but the company is looking to expand the dealer network in small towns and rural areas as well. These days, around 20 per cent of the car sales come from rural areas. We should be available in this sizable market."

Nissan India currently holds a market share of just 1.2 per cent and after this expansion, company aims to increase that to 10 per cent by 2016. 

The Japanese multinational sold 17,400 units of cars in India between April and October, registering a decline of hefty 26 per cent compared to last year. 

In mid of next year, Nissan will launch Datsun brand in India. The first product from Datsun will be hatchback GO, priced at less than INR 4 Lakhs.

Talking about Datsun, Mr. Raghuvanshi commented, "Datsun will play a significant role in achieving sales goals in India and it needs a separate marketing strategy that is going to be different from the Nissan distribution strategy and its going to be aggressive.

Datsun Go would be below INR 4 lakh and will compete with Maruti Suzuki Wagon R, Hyundai i10 and Chevrolet Beat and parent company's Micra Active.

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