Nissan and ICC have come together at an agreement and the former has become the official global sponsor of all major cricket’s international tournaments including World Twenty 20, ICC Cricket World Cup, ICC Champions Trophy, Under 19 cricket, Women’s Cricket and other qualifying events. There's no information about the size of the deal, However, it was revealed that it's a double digit figure in millions of dollars.
Present at the event, Roel de Vries, Corporate Vice President and Global Head of Marketing and Brand Strategy for Nissan said, “Innovation that excites is what Nissan does. As partners with the ICC we will introduce ways to enrich the experience of cricket fans through our rights with the global Trophy Tour. We are excited to be a part of the global cricketing family and to be involved in some of the world’s most prestigious and popular tournaments. Our aim is to share with cricket fans around the world the excitement of the game and our cars. Both are created by people who have passion for what they do.”
David Richardson, Chief Executive Officer of the ICC who was also present at the event, said “The ICC is delighted to welcome Nissan on board as a Global Partner and we look forward to working together for the next eight years to deliver a strong partnership at all ICC global events.”
Guillame Sicard, President Nissan India Operations said “In India, cricket goes way beyond simply being a sport. It is practically a way of life for millions of people. I believe we have found a perfect partner for our brand. The goal is to achieve 5% market share in India by 2020 and we have already invested substantially to build one of the most advanced plants and established one of our three global R&D centres. Now we are keen to repeat in India the sales success we already have in Europe, China, the US, Japan and elsewhere."
The partnership is yet another example of Nissan’s commitment to the Indian market and it is indeed another step that would help gain the brand more acceptance in India. It is expected that the association of the manufacturer with one of India's most beloved sport would also help build trust among customers and would bring more value to the car manufacturer.