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Nissan registers 428 per cent growth in total sales last month

Snapshot: Nissan India sales up over four-fold last month, thanks to the launch of Datsun brand

Nissan India has recorded an appreciable growth in its total sales last month as compared to the corresponding period. The Japanese automaker sales saw an increase in sales from 1239 units in April 2013 to 5301 units in April 2014, a boost of 428 per cent. However, the total sales is a cumulative figure of both Nissan and Datsun brands, where the latter contributed 2691 units, more than 50 per cent of the total sales.

Nissan Group India President, Kenichiro Yomura, said "We are witnessing an encouraging growth in our sales. We ended FY-13 on a high and have begun the new financial year with a healthy 328 per cent year-on-year growth for the month of April. Our focus is to continue this trend going forward."

With reincarnation of Datsun, Nissan India is focusing to capture a good share in the entry-level car segments. The company has introduced the GO hatchback just two months back and the initial response for the model is quite satisfactory, considering earlier footprints of Nissan in the Indian market.

The next model with Datsun badge, the GO+, is supposed to reach the Nissan outlets in the second half of 2014. The GO+ will compete with the likes of Maruti Suzuki Ertiga and being a Datsun product, the model is likely to enter the market with a benchmark price range in its segment. Nissan is also expanding its sales and service network in India to deal with the expected rise in demand in the future.

 

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