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Nissan starts testing Datsun Go hatchback, launch by early 2014

Snapshot: With an aim to tap a bigger market share globally, Nissan decided to revive Datsun, under which the company will sell a range of affordable cars in developing nations. The first car to be launched in the market is Datsun Go, which made its debut in India earlier this year. The company which is planning to launch the car by early 2014 has already started testing thee vehicle in India.

Nissan that recently relaunched its legendary low-cost car brand Datsun after 32 years has huge plans for growing markets like India, Russia, South Africa, Indonesia and Brazil. With an aim to tap a bigger market share globally, Nissan decided to revive Datsun, under which the company will sell a range of affordable cars in developing nations. The first car to be launched in the market is Datsun Go, which made its debut in India earlier this year. The company which is planning to launch the car by early 2014 has already started testing thee vehicle in India.

The name of the small hatchback has taken its inspiration from Datsun's first car DAT-GO, which was launched about 100 years ago in Japan. Despite being an affordable product, the Datsun Go is a very spacious car, in fact a little longer than the Nissan Micra. However, it shares its platform with the Micra. The engine to be powering the Datsun hatchback too is the same 1.2-litre petrol, which also does its duty to the Micra. However, the engine has been tuned for better fuel efficiency, and has been mated to a five-speed manual gearbox.

Likely to be priced around Rs 3 lakh, the Datsun Go hatchback will compete against the likes of Maruti Suzuki Alto 800, Hyundai Eon and Chevrolet Spark. Other than the entry level hatchback Go, there will also be an affordable MPV Go+ and then a compact sedan.

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