Nissan India has launched the new Terrano Groove limited edition at a sticker price of Rs. 11.45 Lakhs (Ex. Showroom, Delhi) in the country. Nissan Terrano Groove Edition would be offered in XL (O) trim and would be limited to 250 units. It comes with additional benefits of around Rs. 30000 at zero cost. The company has alo announced a new advertising campaign with Bollywood actor Sushant Singh Rajput, who will star in a ‘groovy’ television commercial based on music and dance.
Commenting on Nissan’s latest limited edition, Guillaume Sicard, President – Nissan India Operations said, “The Terrano has established itself as a stylish premium compact SUV, which is equally at home in the outdoors as it is in the urban cityscape. With the Groove edition, we want to reach out to individuals who like their cars to reflect their dynamic lifestyle. We are confident that the new additions will make the Terrano even more appealing to them.” The Terrano Groove Edition comes loaded with a high-end audio system aided by Rockford Fosgate speakers, ambient lighting, branded fabric mats and LED scuff plates on the doors. The Japanese automaker describes it as a product for “lively, youthful and lifestyle-conscious customers”.
Speaking on the association, Arun Malhotra, Managing Director, Nissan Motor India Pvt Ltd added, “With the Groove edition, we wish to target younger customers and opted for an energetic campaign around contemporary music and dance. Sushant Singh Rajput was an obvious choice as his young, athletic and dynamic personality perfectly complements the Terrano while his exceptional dancing skills make him perfect for grooving alongside the car”. Nissan Terrano Groove Edition also flaunts chrome highlighting at the fog lamps, tail lamps and tailgate.