Nissan India has announced that it will now sell cars online in the country and its entire range will be up for sale via the internet. This facility will enable customers to book their cars by making payments through their credit card. The car will be delivered to the customer's nearest dealership as soon as it's ready.
Nissan is not the only automaker to sell its product online in India, other carmakers including Tata, Skoda, Audi and Mercedes are also selling their products through internet. However, Tata only sells its cheapest car Nano.
Mr. Nitish Tipnis, Director - Marketing, Hover Automotive India (Nissan’s National Sales Company) said, "Today most car buyers go online before making a decision so using the internet is a logical extension of the purchase cycle. At Nissan, we are putting in place suitable payment gateways with the help of specific car portals to ensure timely delivery and service at the time of purchase. The objective is to simplify the purchase cycle and delight the customer by making the entire sales journey quicker and more efficient with no compromise on service.”
Mr. Tipnis adds, “The e-commerce consumer is the most evolved user online. They prioritise saving time through digital channels, so it’s important we evolve our purchase model to reflect and accommodate the change in buying patterns. We will therefore offer the convenience of online booking coupled with attractive deals.”