Hyundai India has introduced the second edition of its Unique and Innovative Online Buying Experience - ‘HyBUY’ for the buyers of the Xcent sedan in the country. The first edition of HyBUY received 300 bookings for the Elite i20 in just 15 days. The benefits of HyBUY are and above the current market offers and they keep getting more and more attracive as more people join the deal. In addition, HyBUY will give customers an opportunity to avail benefits on their own through simple mechanism of social sharing.
Speaking on the launch of second edition of the ‘HyBUY’ initiative, Mr. Puneet Anand, Sr. General Manager & Group Head – Marketing, Hyundai Motor India Ltd. said, “HyBUY is a marketing innovation designed to create buzz on digital platforms and provide an innovative car buying experience to customers. After exciting the customers with ELITE i20 in the first edition of HyBUY, we have now opened HyBUY with our Stylish Family Sedan- The All New XCENT. The first edition has shown a trend of youngsters referring their friends and families to avail the benefit of the HyBUY program. In its second edition, we have opened booking for 400 XCENT customers with exciting offers adding to the customers’ delight this festive season.”
In other news, Hyundai has also revised prices post GST Cess amendment on its several offering such as Elite i20, Next-gen Verna, Creta, Elantra and Tuscon while the price on its compact cars and sedan remains unaffected. The price hike will range from 2 to 5 percent, while effective from September 11, 2017. Hyundai Elite i20's 1.4L Petrol AT variant is now costlier by Rs. 12,547, while the record-breaking next-gen Verna would now cost Rs. 29,090 more (Ex. Showroom, Delhi). Moving ahead, Hyundai Creta, Hyundai Elantra and Hyundai Tucson have become pricier by Rs. 20,900–55,375, Rs. 50,312–75,991, and Rs. 64,828–84,867 (All prices are Ex. Showroom, Delhi), respectively.