Ford India has started taking orders for the 2017 EcoSport facelift at all its authorized dealerships in the country from today. The new SUV would be officially launched on November 9, 2017 in the Indian market. In addition, the American automaker has also joined hands with e-commerce giant Amazon to start exclusive bookings for the new EcoSport SUV. The buyers can book the 2017 Ford EcoSport facelift on Amazon India website on November 5 at a token amount of Rs. 10,000, but it is limited for just 24 hours. The first 123 buyers would be the first ones to get the delivery of the new Ford Ecosport post the official launch.
We are excited to have the All-New Ford EcoSport be on the side of the Indian customers very soon. Rightly celebrated as THE car which started the compact SUV segment, the All-New Ford EcoSport builds-on the dynamic appeal of its predecessor and is all set to win the customers with its style, technology and fun of driving,” said Anurag Mehrotra, President & Managing Director, Ford India. “The 24-hour exclusive online booking helps Ford offer something unique and exclusive for the Amazon audience, and enable an omnichannel purchase experience for a digitally savvy and evolved audience,” Ford India vice president marketing Rahul Gautam said. The customer would be able to pick the color and variant of their choice at the Amazon India website.
“The All-New Ford EcoSport will be equipped with an All-New 1.5-liter petrol Ti-VCT engine that is smaller, lighter, stronger and more efficient than the previous generation. Continuing to offer great safety with up to six airbags, the All-New EcoSport will also feature a bolder & distinct Ford signature grille and bigger projector headlamps & fog lamp bezel. The new instrument panel & SYNC 3 with a high-resolution 8-inch floating touch screen, supporting Apple CarPlay™ and Android Auto™ makes it a great package.” added Mehrotra. 2017 Ford EcoSport facelift would take on the likes of Maruti Vitara Brezza, Mahindra TUV300 and Tata Nexon, while being priced in a range of Rs. 6-9 Lakhs (Ex. Showroom).