Ford India has officially started accepting bookings for the 2018 Aspire sedan at its authorized dealerships across the country. The 2018 Ford Aspire can be booked at a token amount of Rs 11,000 at the company’s more than 400 authorised dealership locations in 267 cities, while it will be launched on October 4, 2018 in the Indian market. In addition, the American automaker has also partnered with National Geographic Channel for its upcoming series ‘Mega Icons’, featuring iconic personalities that embody New Ford Aspire’s Why Follow’ spirit.
“The New Ford Aspire has been tailor-made for those who don’t follow the crowds, desire beyond the ordinary and want more out of their car experience. They are driven by a desire to lead and make their own mark,” said Rahul Gautam, vice president - Marketing at Ford India. Starting September 24, the show will air at 9 PM every Monday with the first episode featuring Indian cricket team captain Virat Kohli. Politician & actor Kamal Haasan, former president of India – APJ Abdul Kalam, spiritual leader & Nobel laureate Dalai Lama, and social activist & India’s first women IPS officer Kiran Bedi will be featured in the subsequent episodes of this five-part series.
“With an abundance of style, power and substance similar to people featured in NGC Mega Icons series, our compact sedan - New Ford Aspire - celebrates people who didn’t follow the crowd and went beyond the ordinary. The partnership with NGC Mega Icons, therefore, is a natural extension of inherent values that New Ford Aspire promotes and we are confident that the show will inspire people to carve their niche, just like the new Ford Aspire,” Gautam added. Ford Aspire would take on the likes of Maruti Suzuki DZire, Honda Amaze, Hyundai Xcent, Tata Tigor and Volkswagen Ameo in India.