Audi India is flexing its muscles to roll out the all-new A3 sedan in the Indian market on the 7th August 2014. The bookings for the baby sedan will reportedly, begin from 1st of August for Rs 3.50 lakh. The A3 was first presented globally at the 2013 Geneva Motor Show and then, got its first public debut in India at the 2014 Delhi Motor Show. Once commercially launched, the A3 sedan will become Audi’s most affordable offering in the country.
The Audi A3 sedan rides on the Volkswagen’s popular MQB platform and mimics its elder sibling, the A4 sedan in most of the design aspects. Straight forward body lines, simple yet sophisticated presence and other elements like the large front grille and LED headlights, which are few of Audi’s iconic traits, has been retained on the A3. Audi says that the new model’s overall design is a cross between coupe and the three-box design.
The Audi A3 sedan will be brought into the country via the CKD route and will be assembled in India alongside, the A4, A6, Q3, Q5 and the Q7 at the company’s Aurangabad assembling facility in India. Interestingly, India is one of those few countries where the A3 will be assembled locally. Just recently, it was reported that Audi India had already commenced the local production of the A3 at its plant in Aurangabad. The move has officially made the A3 sedan the first such product from Audi brand that has made it onto the local production line, ahead of its commercial debut.
On the price front, the Audi A3 sedan will go up against the entry-level products of the other two German rivals - the Mercedes Benz A-Class and the BMW 1-Series - both of which, happen to be luxury hatchbacks. The Audi then, has a clear upper hand based on it’s form factor alone, since they chose to capitalise on the Indian consumers’ preference for the sedan body type.