Mahindra & Mahindra (M&M) is all set to launch the Alturas G4 SUV on November 24, 2018 in the Indian market. However, prior to the official launch, the company has revealed the key features of the high-end SUV which will compete with players that operate in the Rs.30+ Lakhs (Ex-Showroom) price range. The bookings for Mahindra Alturas G4 started on November 5, 2018 at all the company authorized dealerships, while it will be built at Mahindra's manufacturing facility at Chakan in Maharashtra.
Speaking of the features, Mahindra Alturas G4 would get 8-way Powered Driver Seat with Memory Profile, Dual Zone FATC, 9 Airbags, 3D 360 degree Around View Camera, Ventilated Seats, Active Roll-over Protection, etc. as standard. would be exclusively available through a separate high-end showroom within the existing Mahindra ‘World of SUVs’ dealerships. These outlets will be equipped with ultra-modern digital technology to provide an enhanced and immersive high-end experience for customers. All Alturas G4 customers would have access to exclusive Relationship Managers to cater to their requirements, another segment first. The exterior and interior of the SUV has already been revealed through various spy images.
Veejay Ram Nakra, Chief of Sales & Marketing, M&M Ltd. said, “The Alturas G4 is our most luxurious offering till date and will come with a host of technology & safety features, many of which are not available in vehicles in a similar price range. We have always been a pioneer when it comes to creating industry benchmarks and the Alturas G4 will be no different. We are certain that with the Alturas G4, we would redefine the high-end SUV segment” With the Alturas G4, Mahindra would also be introducing a new premium loyalty program, called Purple Club+. The Purple Club+ program will be a first-in-category loyalty program that would enable customers to earn and redeem points based on engagements with the brand.