Skoda India has announced an investment of Rs. 100 Crores in the country. The Czech automaker would use this sum in evamping the dealership network with new identity and introduce series of service initiatives to bring in transparency. In addition, the company would introduce four new models in 2017, including the Kodiaq 7-seater SUV and high-performance Octavia RS. It is also being learnt that Skoda would launch two limited edition cars in India in form of Octavia Black Edition and Rapid Monte Carlo.
"We are looking at higher volumes but not at the cost of profitability. We have gone a long way in improving our operational efficiency and ownership experience. We will aim for leadership in the segment we participate and we expect these segments to become main stream in near future," said Sudhir Rao, Managing Director, Skoda Auto India. The company has also confirmed that by the end of 2016, all of its cars in India would come with Anti-lock Braking System (ABS) as standard safety feature. It would hike the prices of its model range from September 1, 2016, while offering 4 years/1 Lakh kilometre warranty & 4 years/unlimited kilometre road-side assistance as standard.
Skoda has announced the launch of MySkoda app on September 1, 2016 to increase the transparency with customers. In all likelihood, the company would end 2016 with sales of around 15,000 units. However, it is banking high on the launch of four new models, which includes two all-new models, in 2017 and expects an annual sales of around 20,000 units with a growth of 30 percent. For those asking, Skoda Kodiaq would have its world premiere in September 2016, while the India launch is expected in mid 2017. It would be challenging the likes of Toyota Fortuner and Ford Endeavour in the country. The Rapid facelift would be the first launch for the Czech-Republic based automaker in India, as it has been spotted a few times as test mule without any camouflage.