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Ola's #FarakPadtaHai Campaign Returns

Ola's #FarakPadtaHai Campaign Returns

Snapshot: Ola has launched a week-long offer where commuters can book free rides from mass transit locations.

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One of world’s leading cab aggregator and ride sharing companies, Ola today announced return of #FarakPadtaHai (#FPH), a national movement against traffic, carbon footprint, and resulting pollution through adoption of shared mobility. Ola, through its initiative, which started last year, calls its customers and communities at large to switch to shared mobility solutions.                   

In a bid to encourage people for shared mobility, Ola has launched a week-long offer, starting from June 5th where commuters can book free rides from mass transit locations such as metro stations, railway stations, and bus stops across top 7 cities i.e. Delhi, Mumbai, Pune, Bengaluru, Chennai, Hyderabad, and Kolkata.Ola Share is rapidly gaining popularity in metropolitan cities like Bengaluru, Kolkata, Chennai and Mumbai. With office commuters taking up shared rides, there has been a rise by 60% in the office-going customer base in the past one year.

Pallav Singh, Senior Vice President at Ola said, “At Ola, we believe ridesharing has the power to change the social fabric of our country with #FarakPadtaHai acting as a catalyst. It is a key rallying point in Ola’s commitment to environmental sustainability and stewardship. Seeing the entire nation unite for a shared purpose and opt for shared mobility in large numbers is what has helped #FPH and Ola Share achieve such encouraging growth. In the past one year, last mile commute emerged as the newest use case for Ola Share. To encourage this spirit of commuters, we’re delighted to offer 1 lakh free Ola Share rides from mass transit locations.” He added, “We encourage Ola customers and the community at large to integrate shared mobility into their daily lives and make it a ubiquitous form of commute.”

The #FarakPadtaHai initiative has witnessed maximum adoption in cities like Bengaluru, Chennai, Mumbai, Kolkata, Pune, Hyderabad and Delhi. It is also gaining popularity in smaller cities including Guwahati, Jaipur, Chandigarh, and Ahmedabad. Besides, tier 3 cities like Raipur, Ranchi, Kanpur, and Dehradun have also joined the movement with more and more commuters opting for shared rides.

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