Indian car market will soon experience a major change in terms of pricing strategy. While currently a car comes with different ex-showroom price for single model across the country, soon there will be a ‘one nation-one price’ policy in the country. The automakers present in India will soon shift to an universal ex-showroom, price strategy. While several luxury carmakers in India have already adopted this policy, mass-market player Toyota too has adopted the same.
Toyota has already announced pricing of the Yaris midsize sedan. It comes with a pan-India ex-showroom pricing ranging between Rs 8.75 lakh and Rs 14.07 lakh. This comes as the first inform pricing in India by the Japanese automaker. However, the on-road pricing of the Yaris will vary across the country due to different road tax and registration charges.
Ford too has taken the same strategy as it announced the pricing of its newly launched model Freestyle. The Figo hatchback based crossover comes with a pan-India ex-showroom starting price of Rs 5.09 lakh. Now, other mass market car brands too are likely to follow the same pricing policy. Maruti Suzuki has already cleared that it will bring uniform pricing policy for all its cars in near future.
India’s second biggest car brand Hyundai too will follow the same strategy. With this move, the auto brands hope to bring transparency in the car pricing procedure. In the post GST era, several different state and union taxes have been merged into a single tax and thanks to this new tax structure, the uniform pricing for cars is going to be a major change in the Indian car market.