Nissan India have reported that its low-cost Datsun brand has raked in sales in excess of 5,000 units for the recently launched Go hatcheck in the country. The Datsun Go hatch was launched in India back in March 2014 with prices starting at Rs 3.12 lakh (ex-showroom, New Delhi.) Furthermore, the Japanese automaker has also committed exclusive Datsun dealerships throughout the country, which are slated to commence operations in the next six months. At the moment, the Datsun brand operates out of its parent Nissan’s showrooms.
It is understood that Nissan Motor India’s president, Mr Kenichiro Yomura stated that several of the existing Nissan dealers have expressed interest in opening and managing exclusive Datsun outlets in the country. Nissan India is currently, studying the said proposals and should be ready with a decision by the end of May 2014.
Nissan India used to market and sell its products in India in collaboration with Hover Automotive India (HAI). However, this collaboration was suspended earlier this year, just ahead of the commercial debut of the Datsun Go hatchback. The reason cited by Nissan for the said move was that, the company wants to strengthen its own sales and after-sales service network in the country, which seemed to be falling short of its customer’s expectations.
Going ahead, Dastun will expand its foothold in India with the launch of the an all-new MPV called, Dastun Go+ that will rival the likes of Maruti Suzuki Ertiga and Nissan Evalia. Also, a sub-Go small car is being readied, which was previewed at the 2014 Delhi Motor Show as the Datsun Redi-Go Concept.