After many failed attempts to set a successful business in India, the French automaker Peugeot is again contemplating the option to return to India. According to a report published in the Economic Times, Europe's second largest car manufacturer and PSA group owned Peugeot has hired a consultancy to do a feasibility study for India return.
But this time around, the company will play immensely safe as the past was not good for them. They initially entered the country in 1995 with Premier Group and received rave response with over 1 Lakh bookings. But they couldn't deliver on the promise and only 20000 vehicles were ever produced. Again, in 2011 they announced plant inauguration in Sanad, Gujarat, but in 2013, that plan was also scrapped.
The Puegeot two-wheelers was recently acquired by India's very own Mahindra & Mahindra and they are planning to bring the company in India. Peugeot will most probably choose the two-wheeler market first over four-wheelers. The consultancy hired is expected to give the results of findings to the Puegeot by 2015 end and a blueprint will be decided thereafter.
"The plan is to have the entire group's presence in India right from two-wheelers, passenger vehicles to light commercial vehicles in the medium term. Immediate focus will be on two-wheelers, and with the help of Mahindra & Mahindra, the company will try to establish its presence by 2017 and build Peugeot brand, before expanding to passenger vehicles by 2020," said one of the persons.
Carlos Tavares, current head of Peugeot is credited with giving a turnaround to Puegeot across the globe. Tavares is a Renault veteran and was an integral part of Mahindra-Renault's JV that gave Logan. Another person close to the company said that Puegeot may "tying up with Mahindra for its passenger vehicle, entering India with its Chinese partner Dongfeng, or even going solo here."
Source - ET