Leading off-road and ATV manufacturer Polaris India Pvt. Ltd. inaugurated its new dealership in Dimapur, Nagaland. This is company's first dealership in the North-Eastern region and 16th in India. All products of Polaris Off road vehicles will be available in the state through this ‘Polaris Off Road Centre’ located in Dimapur.
Besides Dimapur, Polaris has dealerships at Ahmedabad, Bangalore, Chennai, Cochin, Dehradun, Guwahati, Hyderabad, Indore, Jaipur, Srinagar, Kolkata, Lucknow, Ludhiana, Mumbai, and New Delhi. Alongside dealerships, Polaris also has 20 Polaris Experience Zones spread across the nation, that enable them to reach out to more people and in turn give the participants a chance to experience the off road racing experience within their city.
Speaking at the inauguration Mr. Pankaj Dubey, MD, Polaris India said: “Nagaland is known for its natural beauty and tough terrains. The rocky and hilly paths of the region are the best to see Polaris vehicles in action. With Nagaland promoting tourism in the region, availability of Polaris Off road vehicles will help increase the tourism and the tourists will be able to enjoy unexplored areas with fun and ease. This new dealership underlines the importance we attach to Nagaland, north east, Indian market and growth prospects in the country.”
“All Terrain Vehicles are a niche segment in India. We are happy to be associated with the World’s No. 1 brand in ATV segment. Polaris is known for its innovations in off-road vehicles. We will provide the best off-roading experience to our clients in the Nagaland and nearby states which offers tremendous potential in this region owing to its terrain,” said Mr. Troy Motherwell, Managing Director, ‘Polaris Off Road Centre’
Polaris' product line-up in India, includes ATVs, Ranger RZR, Side x Side vehicles, Snowmobiles, and the recently launched, 'Indian' brand of iconic motorcycles.