Porsche, being serious about its digital mobility so much, that it launches Digitization Competence Center. The key objective of the new enterprise is to further develop Porsche into the leading provider of digital mobility solutions in the premium automotive segment. Porsche Digital GmbH will be headed by Thilo Koslowski, who recently joined Porsche from the US IT consulting company Gartner Inc.
Speaking at the launch of the Digitization Competence Center, Dr Wolfgang Porsche, Supervisory Board chairman of Dr Ing. h.c. F. Porsche AG, said “Our business environment is changing ever more dynamically. Porsche Digital GmbH will strengthen the brand, develop innovative customer experiences and attract new partners. We are combining the traditional Porsche spirit with the power of new technologies.” For Porsche CEO Oliver Blume the new subsidiary “is a logical step in order for Porsche to successfully position itself for the digital future.” Blume adds that for Porsche digitization has three dimensions: Product, customer and companies.
“Digitization is leading to the renaissance of the automobile and is making it the central element of our digital lifestyle,” says the subsidiary's new managing director Thilo Koslowski. “We will create digital customer experiences typical of Porsche which are fascinating and intelligent – both inside and outside the vehicle.”
The newly founded company will have its head office in Ludwigsburg near Stuttgart. Further sites will be in Berlin, Silicon Valley and China. The new division will cooperate closely with all departments in testing and implementing new value creation models and innovative product offerings. Among the tasks of the Digital GmbH is also the identification and evaluation of trends which ensures access to relevant technologies.
Porsche not only believes in its own potential for innovation, but also its partnerships. The Digital GmbH considers itself to be an interface between Porsche and innovators around the world. The foundation of the subsidiary is part of a major innovation offensive at Porsche. A concerted effort is being made at the company to establish innovation management across departments as well as systematically cataloguing and promoting ideas.