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Porsche suing Chinese automaker for stealing Macan’s design

Porsche suing Chinese automaker for stealing Macan’s design

Snapshot: Porsche has apparently decided to sue Zotye Auto for copying the Macan’s exterior styling.

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The car seen in the attached images is not a Porsche Macan, but a very similar looking crossover from China launched by local automaker Zotye Auto. It’s known as the T700 and takes most of its styling cues from the German high-performance crossover. Unsurprisingly, Porsche has a problem with this design and apparently they have decided to sue Zotye for intellectual property theft.

However, the laws in China regarding this matter are not very elaborated and according to experts in this domain, Porsche’s chances of winning the lawsuit are actually slim, despite the obvious similarities between the two models. In other words, it’s very unlikely that Porsche will obtain the legal rights to force Zotye Auto stop selling the T700.

A similar issue occurred recently with the Landwind X7 which is a blatant copy of the Range Rover Evoque. Land Rover decided not to sue the Chinese automaker because the battle in court would have been pretty much pointless. It will probably take some time until the lawmakers in China will develop the rules regarding intellectual property.

While this might sound as bad news for Porsche and Land Rover, keep in mind there are huge price differences between the original model and the one being accused of replication. For example, a Porsche Macan sold in China is more than three times pricier than the Zotye T700. This means Porsche isn’t losing any customers since those who have the money to buy the Macan won’t decide to save money and buy the clone from China.

This logic is available the other way around as well; someone who buys the T700 surely doesn’t have the money to get the Macan. In addition, the Zotye T700 and the Landwind X7 are both sold exclusively in China so this issue is affecting Porsche and Land Rover only there, although it would be better for the automotive industry not to have these problems regarding intellectual property theft.

Source: Automobil Produktion

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