Mercedes-Benz is considered to be one of the best, high end luxury car manufacturer and has created a strong presence in the luxury car segment in India. The company has manufactured several multi concept cars such as fuel-cell powertrain, fully electric, hybrid electric and many more. Recently it has revealed the price hike of its car from 1st of September 2013. The range of the price hike is about 2.5% - 4.5% because of the effects of the exchange rate, rising input costs and the high import duties. The higher import duties and the rising input costs has created a sort of pressure on the bottom lines for some time now.
The increase in the relevant taxes and weakening the currency impacted the business badly. It has been experiencing the impacts even now but in order to run the business in a profitable manner for a long run, revising of prices is essential. Although in spite of the hike in prices it is providing various loan facilities such as ‘Star Supersonic’, ‘Star Agility’ and ‘Flexinomics’. These solutions provide the standardization which enables the hassle free purchase. Some of the after sales programs such as Road Side Assistance, Star Ease and Star Care will improve the ownership experience of the customers.
As per the most recent price revision, the luxury compact A 180 CDI will be priced about Rs.22.05 lakhs ( increase of 4%). The luxury Tourer B 180 CDI will be priced about Rs. 23.50 lakhs ( increase of 4%) Whereas C-Class luxury 200 CGI will cost of Rs. 32.25 lakhs ( increase of 2.5%). The recently launched E-Class luxury 200 CGI will be priced about 42.16 lakhs ( increase of 3.5%). The very admired ML-Class 250 CDI will be priced about 50.98 lakhs ( increase of 4%).