With the successful completion of its fourth year, Renault has accounced Bollywood star - Ranbir Kapoor as its brand ambassador. Renault intends to leverage the versatility of Ranbir Kapoor and sees in him the promise that Renault offers its customers – ‘Passion for Life’. The move by Renault, comes at a strategic time when the company is ready to launch the Kwid hatchback in the country.
Sumit Sawhney (CEO and Managing Director, Renault India) said “Renault is currently celebrating its fourth year anniversary in India and in this eventful month it gives me immense pleasure to announce Ranbir Kapoor as Renault's brand ambassador. Being a fourth generation actor who personifies the iconic lineage of the Kapoor family, he ideally portrays a rare blend of talent, class, intelligence and popularity that complements Renault's legacy and brand ethos which hinges on three pillars - vibrant, forward looking and connected to people.”
The French auto giant has a roadmap for the launch of several new vehicles in the near future. Renault also aims at expanding the existing dealership network pan-India and touch a mark of 280 by the end of next year. The company is postive that its association with the bollywood star would catapult it into the next phase of growth.
On the association, Ranbir mentioned “I have always known Renault to be an iconic and inspirational brand the world over. I am happy to be associated with a brand which is very young, and which has quickly established itself in India, becoming the number one European brand. I look forward to being part of the Renault family and its fascinating growth journey in India."
Renault currently sells one of their most successful product Duster compact SUV along with Scala, Pulse and Lodgy in India.