Alok Seth, Ajay Bhalla and Shantanu Gupte, winners of the ‘Drive for Passion’ digital campaign by Raymond India Limited, got an opportunity to ride a high performance vehicle named T-Rex.
The winners were offered a ride in India’s only T-Rex at the Raymond's Thane race track. They also got an opportunity to get one of their friends along with them for this experience.
“I am really amazed with this adventurous trip to the Raymond race track in Thane. I would like to thank Raymond to extend this opportunity to experience Racing. The drive in the T-Rex made me feel that the passion of racing never ends and will surely remember this experience for an entire lifetime," said Ajay Bhalla, winner of the campaign.
The offer is an extension of Raymond’s new ad campaign to launch Autumn Winter Collection 2013. The campaign explores into ‘The Complete Man’s’ interests and passions as an attempt to delve into his personal life. The campaign is based on three communication pillars – a man who drives for passion, rides for joy and walks with the world.
Mr. Mrinmoy Mukherjee, Director – Marketing, said, “We congratulate the winners and hope they had a great ride in the T-Rex. Our latest campaign explores the other side of The Complete Man’s Personality- his passions, interests and lifestyle traits. Aligning with this thought, we offered an opportunity of a lifetime to experience the thrill, adventure and the drive on T-Rex and have managed to receive an overwhelming response for this digital activity.”