Royal Enfield Classic 350 is the highest-selling RE bike model in November 2019.
The overall sales of RE bikes declined by 10% in November on a YoY basis.
Of the 58,292 units sold by RE, the Classic 350 accounted for 35,951.
Royal Enfield Classic 350 maintains its reputation for being the highest-selling bike model from the RE stable. The overall sales of all RE bikes for November 2019 declined by 10% as compared to November 2018. Compared to October 2019, the sales have reduced by 13.69%. The November sales decline looks encouraging when compared with the reduction from June through September.
Royal Enfield offers nine models including the Classic 350 and 500, Bullet 350 and 500, Thunderbird 350 and 500, the Electra 350, the 650 Twins, and the Himalayan. Of all these bikes, the RE Classic 350 has recorded the highest sales by accounting for over 61% of the overall RE sales.
The 350cc bikes have shown the best sales consistently with Electra 350 performing creditably by increasing its sales by 57% on a YoY basis. However, the Classic 350 model remains at the top of the list throughout.
The market is picking gradually from the depths it had reached between June and September, where the YoY sales comparison was consistently negative by more than 20% every month. In this context, the 4% decline in October 2019 and 10% in November 2019 shows that the crisis has turned the corner.
While the domestic sales of the RE have declined by 10.36%, the company has done well on the export front with a boost of 196%.
Royal Enfield is now gearing up to the challenges of providing BS6-compliant vehicles. Spy shots of the 2020 Classic 350 reveal that the launch of the BS6 version is not very far away. Similarly, the Thunderbird 350 is also set for an upgrade very soon. The BS6 Himalayan was on display at the 2019 EICMA, as well. One can also expect the upgraded versions of the RE 650 Twins to have a launch sometime in February 2020. The prices of the BS6 models will be higher in comparison because of the cost of the upgrades.