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Renault Triber To Get Majority of Sales Demand From Rural Markets

Renault Triber To Get Majority of Sales Demand From Rural Markets

Snapshot: Renault Triber has finally been launched with 7-seat configuration and aggressive pricing, while the company is riding on the heavy demand from the smaller towns.

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  • Renault has plans to double its dealerships by 2020.
  • Renault plans to open 120 dealer outlets specially in villages.
  • Renault Triber has a 7-seat configuration and aggressive pricing.

Renault India has high hopes from the rural markets in the country for the recently launched Triber MPV. The company is putting in special efforts to lure buyers in the rural regions, besides the urban cities and towns. The French automaker currently has a market share of 7 percent in rural markets but it is working aggressively to take it up to 30 percent. The all-new MPV has already been showcased in the Tier 1 and Tier 2 cities but now Renault has plans to take it to the smaller towns and cities as well.

Renault is confident that Triber's 7-seat configuration and belligerent pricing, alongside the stylish features, will make it an instant hit among the masses. Venkatram Mamillapalle, Managing Director, Renault India, expressing confidence in the MPV, said that the Triber is the perfect offering to cater to all the requirements of both the urban and rural buyers while the pinpoint pricing will further accentuate its appeal, making it the first choice for buyers. The company currently has 350 dealer outlets across the nation and it intends to double this number by the end of next year. Furthermore, Renault has specifically planned to open 400 touchpoints in the smaller towns and villages. Initially, the existing dealers will be asked to inaugurate 120 more outlets in rural regions.

Must See: Renault Triber Official Accessories Revealed by Renault, Details Inside

Renault Triber Interior

Renault Triber took over four years of making and the company took inputs and feedback from over 300-400 customers before finally giving final shape to it. The MPV is priced between Rs 4.95-6.49 Lakhs (Ex. Showroom, Delhi) while being introduced only in petrol fuel trim in four grades: RxE, RxL, RxT and RxZ. It will directly take on the Datsun GO+ while also eating in the space of Hyundai Grandi10 NIOS and Maruti Suzuki Swift.

Read: Renault Triber MPV Launched in India; Price Starts at Rs 4.95 Lakhs

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