Indian car market, in the last two years, has seen a down fall in sale of all types of vehicles as the economy has not improved and continues to slow down. Uncertainty in policy decision making and spiralling cost of petrol and diesel, together with a lack of growth in almost all sectors is making the potential customers nervous and they have so far not used their spare cash for buying automative, particularly passenger cars. It is hoped that the coming festive season would improve the sale of cars in the market. Almost all big car manufacturers, both foreign and Indian, have been adversely affected by the market conditions. However, one car manufacturer has shown an impressive growth in sale of its model in the dismal economic conditions. ‘Duster’ a SUV from ‘Renault India’ is a strong performer and has ‘out performed’ its earlier sales figure.
The management of ‘Renault India’ announced that they have achieved an ‘eight fold growth’ in the month of June this year and has sold ‘6007’ vehicles in this month alone. In 2012 they sold only 787 units. The SUV ‘Duster’ which was introduced in the Indian market has captured the imagination of discerning drivers and has quickly become a top seller capturing 75 Percent of’ accumulated sales figure. The break up of figure are; the sale of ‘Duster’ was ‘4,523’ units, while ‘Scala’ sale was 772 cars, ‘Pulse’ sale was 497 and Fluence sale was 215 vehicle.
For the increase in sale figure the Company gives credit to the discerning public, particularly to the drivers who are aware of the excellent performance and technological sophistication, stylish interior and exterior of the model. This along with a strong ‘dealer network’ and the popularity of the brand in general public has contributed to the increase in sale of the model. The company hopes that in the near future as well the general public will continue to support their efforts.