Renault Kwid's purple patch continues in India as the hatchback has amassed over 1.25 Lakh bookings in the country till date. The Kwid has been instrumental in the French automaker's flourishing sales charts in the last few months. The company is nearing its target of 5 percent market share in India, owing to the overwhelming response to the Kwid. In addition, Renault is eyeing to add 60 sales outlets to its current tally by the end of 2016 in the country.
Sumit Sawhney, country CEO and managing director of the company said Renault India will add 60 more outlets to its current 210, by the end of the year. "We had hoped to raise our market share to 5% by the end of 2017. But given the growth rate, we may be able achieve it by the end of this year," he said. The company also introduced a new initiative, called workshop on wheels, which is a a comprehensive door step service facility. Renault is planning to setup 30 'workshop on wheels' facilities in India by the end of 2016, at least one in each state. Just so you know, two new variants of the Kwid - 1.0L and AMT - would be launched in India in coming months to further accentuate the appeal and versatility of the hatch.
It was also announced that Kerala is one of Kwid's prominent markets in the country as it accumulates for over 7% of its total sales. Currently, the French automaker has 10 sales outlets in Kerala and it would open three more by the end of 2016 to further widen its reach to the discerning buyers. "We will invest around Rs 40 crore for expansion in the state," said Srinivasa Raghavan, CEO and global president (senior) of TVS, dealer partner of Renault India. Recently, it had to increase the production of Kwid to 10,000 units per month to meet the ever increasing demand and cut down the waiting period by starting a third shift at the Chennai plant. Just to add to your knowledge, the company would launch the all-new Kaptur crossover in India by early 2017 to expand its vehicle portfolio.