One of the fastest growing automotive companies in India, Renault is expanding its network reach quite aggressively across the country. The brand has decided to increase its dealership network from 208 facilities to 240 facilities by the end of the 2016. The expansion plan has been evovled to make the company’s product easily accessible to more people across the country, and will play a key role in growing Renault’s aggressive business strategy in India.
To achieve this objective, Renault has a clear focus on building the brand in India, and expanding the network presence. The company is working hard to make its products and services more accessible across the country, with an equal focus on growing its presence in metros as well as in the hinterlands of India.
Now all the new Renault India dealerships being inaugurated are designed according to the RENAULTSTORE concept. The new concept has been introduced to address the evolving needs of customers by highlighting the value of the brand, products, services and accessories in a modern and more effective manner, where these new generation dealerships will offer customers an excellent brand experience starting from the test drive, to delivery and after-sales support.
Being a fast growing brand in the country, it is working at achieving a 5% market share by this year. With more dealership launches in the pipeline to reach its target of 240 dealerships by the end of this year, the company is focusing on moving closer to its customers and providing them with the most enhanced ownership experience.