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Renault to introduce three new products in the Kwid line-up

Renault to introduce three new products in the Kwid line-up

Snapshot: The introduction of new variants of the mini SUV-like hatchback will prove to be a good idea, considering the growing craze for affordable mini cars in the country.

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The French automaker, Renault has confirmed the introduction of three new Kwid models in the company’s line-up of production. Renault Kwid has performed exceedingly well in the Indian market which may have caused the company to extend the Kwid family further.

The introduction of new variants of the mini SUV-like hatchback will prove to be a good idea, considering the growing craze for affordable mini cars in the country. The automaker is looking forward to consolidating its position in the Indian market by launching the new products and is working actively in that direction.

 

The major reason behind the success of Renault Group over the years is its Global Access Range. Its global sale strategy includes many criteria, such as cost-competitiveness in the highly-localized countries. The highly affordable price range of the Renault Kwid was the major reason behind its successful sale performance in the country. Apart from the affordable price tag, the Kwid features an SUV-like styling, best-in-class interior and fuel-efficient drivetrain. The automaker has globally sold around 10 million products in last 13 years and has sold 1.25 million units in the year 2016. However, it is looking forward to selling 2 million cars annually by the end of 2022.

According to the company’s officials, it is planning to expand the Kwid family from one to four. The new products will be designed first for the Indian market and then will be globalized. As per speculations, the new models to be introduced in the company’s portfolio would include a new sub-4metre SUV and a sub-4 metre sedan. Moreover, an electric variant of Kwid is also expected for China.

The automaker is relying on line-up expansion as their new global marketing strategy and the outcome of the strategy is believed to increase the company’s sale performance in the near future.

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