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REVA now a serious alternative to conventional cars

Snapshot: REVA tries to woo new customers with innovative schemes and technologies.

Electric cars have not really done very well in India, and Mahindra Reva Electric Vehicles (as the company is now known) is working on several permutations and combinations to make the Reva appear to be an attractive choice.

Chetan Maini, chief executive officer, Mahindra Reva Electric Vehicles says, "As a leading electric vehicle manufacturer in the country, Mahindra Reva is committed to develop not just electric vehicles, but also an entire ecosystem of sustainable mobility service that will benefit societies at large."

The company has introduced a number of new schemes like “Goodbye fuel” and “Hello Electric,” besides a new ‘Quick2Charge’ technology for its customers. This new technology enables charging from multiple sources – home, solar power and also a system where the car can channel electricity back into the house. Other innovative ideas include delinking the cost of the car from its running cost, with batteries available on lease from Mahindra Reva, with charges computed on the basis of kilometres run in a year.

Reva has also always generated a very healthy interest outside India. The car was available for a number of years in the United Kingdom (UK), where it was also exempted from paying the famous congestion charge in London city. It was known as the ‘G-Whiz’ there. With the current model, the company has recently signed a memorandum of Understanding (MoU) with the Bhutan Government to supply them with Reva cars.

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