Royal Enfield has roped in Rod Copes as its President of North America. The veteran in the American market will be responsible for driving Royal Enfield's business in United States and Canada. This move from Royal Enfield has confirmed the company's intentions of making it big in the continent.
Rod has worked with Harley Davidson previously for 20 years and was working as Head of Global Sales and Customer Service there before quitting in late 2012. He is considered to be the main guy behind Harley's global expansion including entering markets like Singapore, Miami (Latin America), New Delhi, Moscow, Dubai, Saul Paulo, Shanghai, Prague, Athens and Seoul. This announcement is also important for the company as Royal Enfield recently launched its Continental GT in North America hoping to bring back the rocker culture from the 1960s. The bike is expected to create some buzz on the American soil because of its useable power and a highly competitive price of $5,999.
Commenting on the latest development, Mr. Siddhartha Lal, MD and CEO, Eicher Motors Ltd. said, "Rod comes to us with a rich worldwide experience of more than 20 years in the motorcycle industry. His in-depth understanding of the North American markets and marquee brands will be vital for Royal Enfield. U.S.A is an important market for us as we aspire to become the leader in the global mid-sized motorcycle industry. We realise that the mid-sized motorcycle market is underserved and opportunities are immense on this continent. I welcome Rod to the Royal Enfield family and wish him a long a fruitful association with the company.”
Commenting on his new role, the MBA degree holder from M.I.T. said, "My association with Royal Enfield goes back to my early days in India when I first met Siddhartha. I have admired Royal Enfield’s classic designs ever since. These are exciting times for the motorcycle industry and I am looking forward to working with the world’s fastest growing motorcycle brand. The North American region provides an interesting opportunity for the brand. While lightweight and heavyweight bikes dominate the motorcycle scene in the U.S.A and Canada, Royal Enfield sits right in the middle with classic, fun, approachable designs that appeal to a younger, urban-oriented demographic. The new generation of riders is interested in a more hands-on motorcycling experience that is part of their lifestyle.”