Rolls-Royce Motor Cars has confirmed that it would produce an all-new model, which is supposed to be a high-end luxury SUV. This announcement has been welcomed by the British Prime Minister David Cameron, who visited the company’s head office and manufacturing plant at Goodwood, West Sussex. The Prime Minister was presented with a letter announcing the news by Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars.
The British ultra-luxury marquee says that the new SUV model would be Effortless ... Everywhere. The company further added, "Many discerning customers have urged us to develop this new car – and we have listened. At Rolls-Royce Motor Cars we are uniquely focused on the desires of our customers and are driven by our own thirst to innovate. So we challenged our engineers and design team, led by Director of Design Giles Taylor, to create a different and exceptional new car." The new model, which is said to be capable of crossing any terrain, would be made on an all-new aluminium architecture.
The Prime Minister toured the Home of Rolls-Royce, meeting with many of the company’s skilled craftsmen and women and learnt about the company’s unique Bespoke hand craftsmanship. The visit concluded with the Prime Minister hosting an open forum with over 800 employees, during which he congratulated the company on five consecutive years of growth and success and the quadrupling of sales and production. He also commended the marque’s championing of future talent through its industry-leading Apprenticeship, Graduate and Student programmes and welcomed the company’s expansion plans.
Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars, said, “We were privileged to welcome the Prime Minister to the Home of Rolls-Royce at Goodwood and I thank him for his recognition of our outstanding success over the past five years. His positive words were warmly received by the craftsmen and women who met him during his tour of our Manufacturing Plant.” He continued, “The all-new Rolls-Royce model, announced today, will herald a new chapter in the remarkable British manufacturing success story that is Rolls-Royce Motor Cars. It will guarantee long term sustainable growth, secure investment and jobs for the future, and ensure that Rolls-Royce Motor Cars remains at the pinnacle of British luxury manufacturing."