Rolls-Royce, the ultra-luxury British automaker, has revealed that its first-ever SUV - the Project Cullinan - would begin testing in public from tomorrow. The testing prototype would be a first fully developed vehicle. It would be underpinning an all-new aluminium architecture that will underpin all Rolls-Royces from 2018 onwards, while coming with a new all-wheel drive suspension system. The company has described the Cullinan SUV as a new ‘all-terrain, high-sided vehicle’.
This latest development vehicle will travel to numerous locations around the world in a challenging testing programme to ensure that the end product will be ‘Effortless … Everywhere’. Just after Christmas, for example, Project Cullinan will enter the Arctic Circle to undergo cold weather durability and traction testing. Later in 2017, it will travel to the Middle East to endure the highest of temperatures and challenging desert conditions. For those asking, in an open letter published in the Financial Times on February 18, 2015, Rolls-Royce undertook to regularly inform its stakeholders about the progress of Project Cullinan. And hence continuing this dialogue, which has seen twice-yearly updates, Rolls-Royce has today released photographs of the the first fully developed vehicle.
“This is an incredibly exciting moment in the development of Project Cullinan both for Rolls-Royce and for the patrons of luxury that follow us around the world,” comments Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “Bringing together the new four-wheel drive system and the new ‘architecture of luxury’ for the first time sets us on the road to creating a truly authentic Rolls-Royce which, like its forebears, will reset the standard by which all other luxury goods are judged.” The company has been regularly informing its patrons about the painstaking development programme of Project Cullinan. It would rival the likes of Bentley Bentayga and Range Rover SV Autobiography. It is also expected to be launched in the Indian market by the end of 2018 at an expected price of above Rs. 4 Crores (Ex. Showroom).