Rolls-Royce, the uber-luxury British automaker, has announced that the current Phantom will enter the last stages of its celebrated life in 2016. It is also announced that Phantom Coupé and Drophead Coupé models will not be renewed in the future. The company has introduced a special collection of only 50 highly desirable cars to be called Phantom Zenith. Just so you know, Rolls-Royce has begun testing its all-new aluminium architecture, which will underpin every future Rolls-Royce arriving in-market from early 2018.
The current seventh generation of Phantom started production in Goodwood over 13 years ago. During November this year, the build of the very last Phantom Coupé and Drophead Coupé at Goodwood will be completed. These models will not be replaced. Rolls-Royce will also build the last Phantom VII limousines this year. Torsten Müller-Ötvös, said, “I am proud and excited to announce that a new Phantom is on the way – a contemporary and beautiful Phantom enhanced with cutting-edge technologies and design innovations. Any new Phantom is an historic and important moment in automotive history and we are working hard on perfecting the Phantom VIII.”
To bid farewell to these ultra-luxurious cars, Rolls-Royce Motor Cars’ Bespoke design department will create the most highly Bespoke examples of each Phantom model to date – Coupé, Drophead Coupé and Limousine. The first of these special collections will be named Zenith, and will be the last ever Phantom Coupé and Drophead Coupé models available to commission from Rolls-Royce Motor Cars. “As the name promises, Zenith will be the pinnacle; the best of its kind; the highest standard achievable by which everything else is judged,” comments Director of Design, Giles Taylor. “Zenith will be the sum of all the best features of Phantom Coupé and Drophead Coupé, with a few surprises added. We expect huge demand for these 50 fine motor cars as we shall not look upon their like again.”
Features will include a Tailgate Hosting Area, laser etched armrests depicting the original launch locations of 100EX in Villa D’Este and 101EX in Geneva, Bespoke instrument dials and a special treatment of the iconic Spirit of Ecstasy figurine. Each customer will also receive a ‘money cannot buy’ portable memento of his or her purchase, whilst the motor cars will be offered to clients in a palate of memorable colour combinations from Rolls-Royce’s history. For those asking, the seventh (current) generation Rolls-Royce Phantom was launched on 1 January 2003. From 2005, new variants of Phantom VII were added. First was the Phantom Extended Wheelbase, followed by the ultimate in luxurious open-top motoring, the Phantom Drophead Coupé in 2007 and, in 2008, the Phantom Coupé, Rolls-Royce’s sophisticated grand tourer.