Rolls-Royce, giving a glimpse into future of luxury mobility, has unveiled the VISION NEXT 100 Concept in a spectacular event at London’s Roundhouse. Codenamed 103EX, it is the marque’s first ever pure ‘Vision Vehicle’. With the Rolls-Royce VISION NEXT 100, the brand provides just such an assurance to its valued customers – present and future. This ‘Vision Vehicle’ is one of four announced by the BMW Group in Munich on 7 March 2016, as it launched its centenary celebrations – THE NEXT 100 YEARS.
Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars, said: “Today, Rolls-Royce, the world’s leading luxury brand, has defined the future of luxury mobility. The Grand Arrival of the Rolls-Royce VISION NEXT 100 boldly points to a bright future for our marque where our patrons’ individual demands for complete and authentic personalisation will be met through an exquisite fusion of technology, design and hallmark Rolls-Royce craftsmanship.” Giles Taylor, Director of Design, Rolls-Royce Motor Cars, said: “With the Rolls-Royce VISION NEXT 100 we were mindful not to dwell on the past. We wanted to be as innovative as possible and at the same time transcend the design history of the marque.”
In the spirit of the great coachbuilt cars of the past, Rolls-Royce will create the chassis of the future, hand-built from the most advanced materials and powered by a zero emissions powertrain. In short, the Rolls-Royce VISION NEXT 100 utilises envisioned advances in technology to herald the return to authentic coachbuilding. The cabin is encircled by the most modern handcrafted fine-line Macassar wood panelling, sweeping across the interior from the coach door, continuing around behind the generous OLED screen and up beside the second passenger to the side of the sofa. This ensures a continuous, beautifully clean and sculptural surface when the screen is extinguished.
The centrepiece of the cabin is the beautiful sofa. The best seat in the house, it is an exquisite, futuristic interpretation of modern furniture design. Clothed in the most opulent fabrics, it gives the impression of floating within the cocoon of the cabin thanks to the artful use of lighting and modern materials. The very size of the Rolls-Royce VISION NEXT 100 announces the importance of its precious cargo. At 5.9 metres long and 1.6 metres high, it mirrors the perfect dimensions of today’s Phantom Extended Wheelbase, whilst the ever constant Spirit of Ecstasy grows in stature, harking back to the regal Phantoms of the 1920s.