Rolls-Royce Motor Cars, in association with Haute Couture, have unveiled the ‘Wraith – Inspired by Fashion’. It is being created at Rolls-Royce motor car's Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England. To mark the occasion of the creation of this timeless Wraith, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England.
‘Wraith – Inspired by Fashion’ two-tone exterior colour scheme of Andalucian White and Arctic White offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated deftly with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.
Like the finest Bespoke garments, beauty is found in the subtlest details. On opening Wraith’s coach-doors you will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel. A seamless stitch, a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.
The very finest garments are crafted exclusively from the most luxurious materials. The Bespoke design team took inspiration from this approach in appointing the car’s front and rear door pockets with fine silks, with each emblem set precisely at fifty-five degrees to complement the lines of the door. The remarkable craftsmanship and attention-to-detail employed in the creation of any Rolls-Royce is evident in the exquisite application of wood to the dashboard, with the lacquering process for ‘Wraith – Inspired by Fashion’ alone taking nine days to painstakingly complete. This is completed elegantly with the integration of a Bespoke Clock, set as a piece of jewellery, styled exclusively to emit a pearl effect, reminiscent of silk fabrics.
Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.” The contemporary fashion theme is completed with the integration of welting, a specialist technique most commonly associated with Bespoke tailoring. Presented as a colourful silk strip, the welting stylishly frames Wraith’s signature leather door-panel.