Royal Enfield in Chennai has announced a new move to dry wash motorcycles throughout all of its twenty service facilities in the city. This innovative and unique measure comes in the wake of the extreme water crisis that Tamil Nadu’s capital city has been dealing with.
The Chennai-based motorcycle manufacturing brand has taken this step as a serious effort towards conserving water and to reduce the burden from the increasing water crisis in Chennai. Apparently, the entire country is facing acute water shortage irrespective of cities and rural areas.
Unlike the conventional cleaning service, this system of dry wash technology uses very less amount of water and interestingly doesn’t minimize the standard of cleaning.
The application and strict practice of utilizing the dry wash technique by Royal Enfield dealers will greatly help in saving water to the tune of almost 18 lakh litres each month.
The southern Indian city of Chennai is in dire need of almost 800 million litres of water, however, as of now, there has been water supply of only 525 million litres from the state’s public water authority.
Speaking on this development, Shaji Koshy, Head of India Business at Royal Enfield said, “All our initiatives, such as dry wash and paperless services are aimed at enhancing the customer experience. The situation in Chennai has allowed us to innovate and bring efficiencies in our own operations, which is always the objective.”
He also said, "Chennai is Royal Enfield’s bastion market and we are fully committed to doing our bit in the time of this adversity. Dry wash is a great technological advancement and we plan to take this to other cities in Tamil Nadu as well”.