Royal Enfield has launched the Classic 350cc in Gunmetal Grey color at a sticker price of Rs. 1.59 Lakhs (Ex. Showroom, Chennai) in the country. Alongside, the company also launched the Classic 500cc in Stealth Black paint scheme at an introductory price of Rs. 2.05 Lakhs (Ex. Showroom, Chennai) in the Indian market. Sporting these contemporary shades in stylish matt finish, the aesthetically designed motorcycles come equipped with both front and rear disc brakes for the first time. Being the pioneers in the mid-sized motorcycle segment, Royal Enfield, with its authentic British pedigree, has the biggest market share in this space.
Introducing the new motorcycles, Mr. Rudratej (Rudy) Singh, President, Royal Enfield said, “We try to stick to doing things that are authentic. In that spirit, the new Gunmetal Grey and Stealth Black variants of the Classic are an ode to our riders and their journeys. It is an authentic expression of self and a celebration of the dark and the spirit of the various shades of night when a rider reminisces the day gone by and the day that is to unfold. We are confident that this will resonate with riders and aspirants who believe in what we believe. Pure Motorcycling. With these new Classic additions riders have more ways to tell their story.” The bookings for the duo open on September 18, 2017 at all Royal Enfield stores across India.
Introduced in 2008, the Royal Enfield Classic is designed on the lines of the J2 and it is a tribute to the retro look of British motorcycles in the post-World War II era. The Classic retains the quintessential classic British styling of the 1950s; simple, harmonious, proportioned and finished. Powered by Royal Enfield’s 350cc unit construction engine (UCE), front & rear mudguards, the headlight casing, the fuel tank, the oval tool box, the exhaust fins, the speedometer dials, the single-seat spring saddle, tail light assembly and the headlamp cap, all these conform to the native imagery of British motorcycles in the aftermath of World War II. Carrying the rich legacy forward, Royal Enfield continues to refresh its flagship classic series which has witnessed phenomenal success since its launch.