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Royal Enfield discontinues Electra

Royal Enfield discontinues Electra

Snapshot: Royal Enfield Electra was a decent seller and that did well especially in rural markets as the bike was one of the most affordable Royal Enfield motorcycles.

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According to a report published on Rushlane.com, the Chennai-based motorcycle maker, Royal Enfield has taken off the Electra from the manufacturing line. The bike will not be manufactured and hence will not be sold anymore. Royal Enfield has even taken down the Electra from its official web page which solidifies the reports, but however, any official confirmation regarding the discontinuation of the bike is still awaited. Royal Enfield’s official line-up now consists of the Bullet range, Continental GT, Classic range, Thunderbird range and the Himalayan.

Royal Enfield Electra was a decent seller and that did well especially in rural markets as the bike was one of the most affordable Royal Enfield motorcycles. Having launched back in the year 1995, it remained in production for two years and then was discontinued in 1997. It was again brought back to production after Mr. Siddhartha Lal joined the firm as CEO. The bike helped the brand to expand its further reach by serving all categories of customers. The strategy worked well and the company made good profit and growth in the following years.

If you are still looking to buy the same, we recommend you to head straight to the nearest RE dealership and ask for the remaining stock as it won’t last long. Stay tuned for more updates.

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