Cars in India | Autoportal.com

Royal Enfield established its exclusive direct sales subsidiary in US

Royal Enfield established its exclusive direct sales subsidiary in US

Snapshot: The subsidiary will also distribute the products to various dealers across the region while selling Royal Enfield motorcycles directly to the North American customers.

- Comments    |    Write Comment

Royal Enfield has set up a one of a kind subsidiary for the direct distribution of its motorcycles in the US. Instead of collaborating with any of the companies or the distributors, the Chennai based manufacturer has decided to play alone.  The new subsidiary will be responsible for all the operations including sales, after-sales service, spare sales and marketing etc.

The subsidiary will also distribute the products to various dealers across the region while selling Royal Enfield motorcycles directly to the North American customers. It’s been almost fifteen years since Royal Enfield is active in North America now. The new establishment will deal in Royal Enfield motorcycles like Bullet 500, Classic 500 and the Continental GT 535 cafe racer, which are priced between USD 4,995 to USD 5,995 (Rs 3.26 lakh to Rs 3.91 lakh). Royal Enfield also plans to launch its first fully branded retail store in Milwaukee, US.

Rudratej Singh, president, Royal Enfield, said, "North America is a key international market for Royal Enfield with a rich history of riding enthusiasts. Given the lack of attractive options in the mid-size segment, we are well poised to fill the gap and serve potential customers at a close, intimate level by localising our operations in North America."

Share your views in the comment section below, and let us know what you think of Royal Enfield’s strategy to dominate the middle weight motorcycle segment. 

Related car news

  • Land Rover Defender Works V8 Limited Edition Unveiled 17-01-2018 Mayank Gupta Land Rover Defender Works V8 Limited Edition Unveiled
  • 'Happy With Nissan' Campaign Starts from January 18, 2018 17-01-2018 Mayank Gupta 'Happy With Nissan' Campaign Starts from January 18, 2018
  • Renault India achieves target of 320 dealerships in 2017 17-01-2018 Mayank Gupta Renault India achieves target of 320 dealerships in 2017
  • TVS excludes ABS from Apache RTR 200 4V FI, will offer only in the carburetted variant 17-01-2018 Prashant Singh TVS excludes ABS from Apache RTR 200 4V FI, will offer only...
  • Hero launches HF Dawn at Rs 37,400 17-01-2018 Prashant Singh Hero launches HF Dawn at Rs 37,400
  • 2018 Ford Mustang Bullitt unveiled at Detroit Motor Show 17-01-2018 Autoportal Team 2018 Ford Mustang Bullitt unveiled at Detroit Motor Show
Helpline