- Royal Enfield has released three film stories of 30 seconds.
- Royal Enfield already has a strong fan base of 6 million on social media.
- The company MD Sid Lal also shared his memories of the Bullet on Instagram.
Royal Enfield has launched a new campaign by introducing six new paint shades of the iconic Bullet 350 in the Indian market. The Bullet happens to be the oldest motorcycle as it is in production since 1932 in the pre-Independence era. The campaign has been presented in the form of three different film stories that celebrate the values of the motorcycle and its riders. Being directed by Aloke Shetty, each film has a time duration of 30 seconds which showcases the legacy of the Bullet 350.
Royal Enfield has also introduced a #MyBullet campaign on social media which asks the owners to share their most loved and cherished memories with the Bullet motorcycle. The RE community is already 6 million members strong across social media. The campaign received an overwhelming response in the form of several thousand social media stories from all corners of the world. The result of the strong emotions invoked by the #MyBullet campaign was that even the Eicher Motors Ltd MD Siddhartha Lal could not control his emotions and love for his Bullet and shared a few cherished memories of his Bullet through posts on Instagram. The stories ranged from words of appreciation of Bullet's enduring service to the Indian Army to youngsters.
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The films were developed by the in-house team in collaboration with Sartaj Jaffri from Black or White Brand Communications Pvt. Ltd. The digital campaign was conceptualized by the in-house digital strategy team. The campaign is running in print, digital, cinema and on television mediums in select markets namely - Uttar Pradesh, Punjab, and Kerala to drive awareness to our prospective customers.