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Royal Enfield opens exclusive dealership in Dubai

Snapshot: The Exclusive dealership will help Royal Enfiled in dominating the mid-segment motorcycles in Dubai

Just few days before, we reported that the sales figures of Royal Enfield experienced a growth of near 41 percent. At the rate Royal Enfield is growing year by year, it is reaching nearer to its goal of dominating the mid-segment motorcycles. Back in India, Royal Enfield was caught testing its first adventure touring motorcycle, the Himalayan.

Royal Enfield has been shipping motorcycles to the UAE since 6-7 years now and this time they have decided to go full throttle by opening an exclusive showroom in Dubai. Royal Enfield has partnered with the Avanti Automobiles Trading for supply distribution and sales of Royal Enfield motorcycles in Dubai. The exclusive 1924 sq ft showroom is located is located at Al Qouz Industrial Area 4 in Dubai.

The entry-level segment and higher level segment of motorcycles is well established in Dubai, but the mid level segment does not have much of a competition. Royal Enfield plans to capture and dominate the mid-level motorcycle segment in Dubai, just like it is doing everywhere else in the world. Royal Enfield has planned to introduce their whole product line-up in Dubai. The cruiser motorcycle, Thunderbird is sold by the name Rumbler in the Dubai market. The exclusive showroom in Dubai will surely push the sales figures further for Royal Enfield.  

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