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Royal Enfield starts operation in South Korea

Royal Enfield starts operation in South Korea

Snapshot: Royal Enfield has opened its first flagship store in the South Korean capital city of Seoul with operations like after-sales service and spares etc.

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India’s premium motorcycle manufacturing brand Royal Enfield has now commenced operation in South Korea, as part of its expansion plan. The Chennai-based company has launched its first flagship store in Seoul and Vintage Motors/ Kiheung International is its official distributor in South Korea. It is running operations such as after-sales service and spare parts etc.

It is part of Royal Enfield’s strategy to increase footprint of the midsize motorcycle category (250-750cc). The company aims to sell its single-cylinder engine models such as the RE Bullet 500, RE Classic 500 Chrome, RE Classic 500 and the Royal Enfield Himalayan 410cc adventure motorcycle.

royal-enfield-factory

According to Vimal Sumbly, Head of Business, APAC region at Royal Enfield, the company’s focus is to sustain and expand the reach in global markets especially in the Asia Pacific region. The bike maker has seen steady growth in the APAC region with a twenty percent year-on-year growth and Korea is an important chapter in the growth and the company is optimistic about starting business here, he added.

Royal Enfield India has more than 850 stores with over 540 sales network globally in more than 50 countries.

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As per Pablo Lee Jr., CEO of Kiheung Motors, “We are honoured to partner with Royal Enfield and bring their passion for motorcycling to customers across Korea. Royal Enfield motorcycles will offer Korean riders an opportunity to upgrade to a robust long-distance, leisure riding culture with its modern-classics machines, that are brilliant for long rides on the highway at the same time perfect to commute in heavy traffic in the city."

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