Royal Enfield ties up Flipkart to sell gears and accessories
Snapshot: Royal Enfield gears are now exclusively available on Flipkart
In a bid for making Royal Enfield gears easily available to its Fans, the Company has exclusively tied up with e-commerce portal Flipkart to sell its entire range accessories and gear, which includes T-shirt, Helmets, riding shoes, Jackets, and saddle bags.
Commenting on the exclusive partnership, Adarsh K Menon, VP Electronics, and Auto said, “Royal Enfield is one of the most trusted and respected motorcycle brands in the country and represents an increasingly growing community of riders across India. We are extremely excited to be associated with the flag-bearer of the riding community in India that has set a very high benchmark in terms of the quality offered on their product range. This collaboration enables motorcycle enthusiasts and fans of Royal Enfield to be a part of this iconic global brand by having an easy access to authentic and genuine gear range, from the comfort of their homes.”
Commenting on the alliance, Samrat Som, Head– Gear Business, Royal Enfield said, “Royal Enfield has pioneered the leisure motorcycling segment in India and has been at the forefront of its remarkable growth. With more and more people riding out, there is a growing need for appropriate gear and accessories amongst these riders. Our purpose-built riding gear brings together Royal Enfield’s years of riding experiences through a variety of terrains and weather conditions. We believe that in a market that is currently underserved with respect to quality riding gear, our products will augur very well for our existing and potential customers. Our apparel and gear range is a natural extension of our core business; we believe the brand Royal Enfield allows its consumers to express themselves and with this range of products, we are able to be part of our consumers’ lives beyond riding.”