The Silverstone-based team Sahara Force India would likely be rebranded Aston Martin racing from next season if the Force India team principal Vijay Mallya and Aston Martin manage to close the deal successfully in the ‘Advanced Talks’. The British sportscar manufacturer has been absent from F1 for over fifty years after its brief foray in 1959 and 1960 under the entry of the David Brown Corporation.
Aston Martin had previously considered its return to the sport and discussed this other teams Red Bull and Williams too. Since the team began racing, it has shown tremendous potential, the race team has never won and is currently fifth in the constructors' standings, which would also be its highest finish ever too. It has there podium finishes to its name so far.
Vijay Mallya, Force India team principal said, "If tomorrow someone comes and offers me a good sum of money for title sponsorship, I'll seek the team name. If the marque comes along and I have to change the team name, I have to look at what it does for the team in terms of profile. It's premature to talk about it now, but we're talking. Nothing is done until it's done. I don't like to count my chickens until they are hatched."
Nothing has been finalised as yet and a Force India spokesman said, "We continue to have a number of discussions about 2016 and beyond with both our current and new partners who see a commercial value in a relationship with Force India.
When the time is right we will make suitable announcements in conjunction with our commercial partners. The future remains very bright for the team.
If the deal is finalised, the livery is set to become blue and gold due to the sponsor Johnnie Walker. Mercedes, who currently powers Force India, also owns a five percent stake in Aston Martin, there would be no clash of brands with the team continuing to use its engine.
Besides brand visibility, Aston Martin is set to benefit from the technology transfer that would make its way into road cars.