Exactly one year ago, Michael Shumacher suffered a massive head injury during a skiing accident, that led him to a coma induced state for long, and he is still bed ridden. Reports suggested that his recovery was costing a lot and his sponsors were bearing all his medical cost. While his recovery details have remained far fetched, new details suggest that his sponsors are still backing him in this hard time.
According to an interview given to Italy's La Gazzetta dello Sport, Sabine Kehm, Schumacher's long time manager, has said that most of the former F1 driver's personal sponsors have remained by his side. It was a dilemma faced by most of his sponsors, whether to continue supporting him financially, despite not knowing his recovery time, or cancel the contracts which could result in a great blow to their public image.
While sponsors like the helmet manufacturer Schuberth and watchmaker Audemars Piguet, are believed to be on board, not all of Schumi's sponsors have stuck around. Brands like the German bottled water brand Rosbacher broke off the contract way back in July, a recent report suggests that fashion labels Navyboot and Jet Set has also pulled the plug from the sponsorship deal earlier this month.
Evidently, Schumacher became the first billionaire athlete and the world's highest paid sports figure because of these sponsorships. He was making more money than most of the active F1 drivers even after his retirement. While we wait for the seven time world champion to recover soon, we are happy that sponsors are not seeing only the financial angle and helping this legendary driver.