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SEAT turns 30

Snapshot: SEAT, a brand now owned by Volkswagen turns 30 on April 27th

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This coming Sunday (27th April, 2014) will be exactly 30 years since the very first SEAT Ibiza rolled off the production line in SEAT’s Zona Franca factory. Since that day, the Ibiza has remained SEAT’s most iconic and popular car, with sales approaching five million across three decades and four generations.

The car was a game-changer for SEAT, the first designed and developed completely by the Spanish company from start to finish – with a little help from some friends. Namely, collaborations with Giorgio Giugiaro’s Italdesign design company, coachbuilder Karmann, and Porsche helped make the Ibiza a truly cutting edge small car, and the foundation of 30 years of ongoing success. The very embodiment of the Spain of the ‘80s, the first SEAT Ibiza was ambitious, dynamic and ground-breaking. Its name, taken from the Mediterranean island, reinforced the exotic image given to it by virtue of its Spanish roots.

The backdrop chosen for the world première of the SEAT Ibiza was the prestigious Paris Motor Show in 1984, and from then on the car has gone from strength-to-strength, achieving success both in its domestic market (it has been the best-selling supermini in Spain since 2001, for example) and abroad, with almost seven of every ten produced exported; 69% of 5,000,000 total Ibiza production has been exported to more than 75 countries worldwide.

The most important markets for the Ibiza during the early years were Italy, France, Germany, United Kingdom, Portugal and Mexico, in addition to Spain. SEAT will celebrate this resounding and continued success with the launch of a 30th Anniversary model, on sale June 1st.

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